Growth strategy for B2B companies

A growth strategy that works on Monday morning.

Growth that lasts is never an accident. It is the result of deliberate decisions — about direction, processes and people. I work with teams in workshops, diagnose where growth can come from and build a plan that connects the business goal with everyday execution. Not a presentation. A plan with names, deadlines and numbers.

Book a call How it works

Who it is for

Recognise any of these situations?

Revenue has flatlined

The company hit a ceiling — 1, 5, 10 million — and has been circling the same number for two years. More effort produces the same result.

Every department has its own strategy

Marketing has one, sales has another, the board a third. Agreement in meetings, three directions in practice.

There is a strategy, but nobody uses it

There is a document from last year. Nobody remembers what is in it, and nobody makes decisions based on it.

Before a funding round, succession or expansion

You need an answer to “where will growth come from over the next 3 years” — one that an investor, a board and a team will buy.

How it works

Step by step. No surprises.

Weeks 1–2Diagnosis

Data, conversations with the team and with customers, business model, customer journey. I check where value is really created — and where it leaks.

Weeks 3–4Direction

Workshops with the leadership team: segments, value proposition, goals for 12–36 months. We decide what NOT to do.

Weeks 5–6System

The strategy translated into processes, roles, KPIs and a roadmap. Every goal has an owner and a measurable indicator.

BeyondImplementation

I work with the team on the first steps. Reviews every 2 weeks, corrections, accountability for the result.

What you get

A diagnosis of the business model and sources of growth
Customer journey and segment analysis
Strategic and operational goals with owners
Marketing, sales and service processes tied into one system
A 3–6 month implementation roadmap
A results-monitoring system — a few indicators that actually steer

What changes

The whole company knows where it is going — and what it is not doing
Teams play towards one goal
Processes serve the customer, not bureaucracy
Decisions based on data, not hunches
An organisation ready to scale

Formats

How we can start.

Start here

Health Check

A full diagnosis of your organisation in 2 weeks. You know what to fix — and in what order.

from €3,700 net

2 weeks · remote + a wrap-up meeting

Customer journey analysis
Process and structure diagnosis
Map of gaps and bottlenecks
Growth-readiness assessment
A report with a 3–6 month plan

Result → You know what to do. And why exactly that.

Order a diagnosis

Growth Workshop

One day with your team. A shared vision, a shared plan — ready to implement the next day.

from €2,500 net

1 day on site · up to 5 people

Live Customer Journey mapping
Diagnosis of touchpoints and gaps
Priorities and goals for every team
A moderated decision process
Materials and an action plan after the workshop

Result → The team leaves with one vision and concrete steps.

Book a workshop

All formats and pricing →

Common questions about growth strategy

How is this different from a typical consulting-firm strategy?

By what remains when it is over. Not a slide deck, but a working system: goals with owners, processes and indicators the team uses every day. And by the fact that I stay for the implementation — I am accountable for whether the strategy works, not just for whether it looks good.

How long does it take to develop a growth strategy?

Diagnosis and design: usually 4–6 weeks. Implementing the first changes: another 3–6 months, as a retainer or interim engagement. For smaller companies we start with a two-week Health Check — often that is enough to know what to do.

Which companies is this for?

B2B companies from a few to a few hundred people — technology, services, manufacturing — that have a product, customers and revenue, but growth has stalled or become unpredictable. I don’t work with ideas at the “before the first customer” stage.

How much does it cost?

We start with a Health Check (from €3,700 net) or a one-day Growth Workshop (from €2,500 net). A full strategy project is priced after the diagnosis — then we both know what we are talking about. Details on the pricing page.

From the blog

Want to talk about growth strategy?

Tell me where you are — we will work out whether and how I can help. 30 minutes, no commitment.

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